A major milestone in Pakistan’s hospitality and real estate sectors is on the horizon. IHG Hotels & Resorts, one of the world’s leading hotel groups, has officially announced a partnership with Serene Tower (Pvt) Ltd. to launch the Crowne Plaza Multan, set to open in early 2028.
The upcoming 200-room luxury property will mark the first Crowne Plaza in the historic city of Multan, celebrated for its rich cultural heritage, vibrant economy, and growing significance as a business and tourism hub in southern Punjab.
A Landmark Location within DHA Multan
Crowne Plaza Multan will be developed in DHA Multan, an upscale and rapidly developing community that already features a PGA-approved golf course, modern commercial zones, and premium residential sectors. Strategically located along Bosan and Mattital Roads, the hotel will offer easy access for:
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Corporate travellers attending business meetings and conferences
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Tourists exploring Multan’s shrines and cultural landmarks
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Visitors coming for education and healthcare services
A Boost to Multan’s Real Estate and Tourism Potential
According to Haitham Mattar, Managing Director for IHG Hotels & Resorts in India, the Middle East, and Africa, this project represents “a significant milestone in our growth in Pakistan.”
He added, “Multan’s rich heritage, coupled with its rapid economic development, makes it an ideal destination for a globally recognised premium brand like Crowne Plaza.”
The partnership highlights growing confidence in Pakistan’s hospitality sector, particularly in southern Punjab, where urban development and infrastructure expansion are attracting international investment.
Why It Matters
The addition of Crowne Plaza Multan will:
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Strengthen Multan’s position as a modern business and tourism destination.
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Enhance property values in DHA Multan and nearby areas.
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Create new opportunities for local employment and service industries.
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Contribute to Pakistan’s growing international hospitality footprint.
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